How do different cultures perceive and use color? Colorscope touches upon those perceptions and uses throughout history in this series of videos from CNN Creative, written and narrated by British art historian and broadcaster Dr. James Fox. The Moth animated Blue, above, an exploration of a surprisingly rare color.

Jorge Rolando Canedo Estrada animated Green: “The human eye can see green better than any other color, and seeing it plays a much bigger role in our lives than we realize.”

Red was directed by Abel Reverter: “The color red can make us more competitive, and even appear more attractive.”

White was animated by Jocie Juritz: “From the divine to the dying, we explore the cultural connotations behind the color white.”

“The most visible hue” of yellow was animated by Sebastián Baptista.

Purple was animated by Buck: “…a marriage of opposites, a mixture between the hottest color and the coldest.”

Matt Abbiss illustrates some psychology around the color black.

3D animator Tim Booth illuminates the history of gold, a rare element “worshiped by pharoahs, Aztecs and millennials alike”.

Emmanuelle Walker animated Orange, “the colour of sunsets, budget airlines, traffic cones and Protestants, but it can also be toxic…!”

Next, watch Three Primary Colors and this fascinating video about Protecting the World’s Rarest Pigments.

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