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The Kid Should See This

Three 18-ton sand sculptures built for a commercial

World champion sand sculptor JOOheng Tan was recently asked by ad agency Lowe in Singapore to help create these impressive backdrops for an OMO washing detergent ad campaign. In an age when something like this could have been created digitally, they asked Tan to physically build three 18-ton sand sculptures to be used as backdrops in ads encouraging kids to get dirty.

dirt is good ad campaign
dirt is good ad campaign
Next: Watch more videos about dirt and sand, including Dessin sur sable (sand drawings): Evolution of Earth and Soil Life in Action: Bioturbation with and without soil fauna.

via Colossal.

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