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The Kid Should See This

BBC Knowledge Explainer: DNA

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Director William Samuel and London-based studio Territory made this beautifully illustrated explainer of DNA for BBC Knowledge and Learning. Read more about their inspiration (hint!) and the BBC’s forthcoming site here:

“It was evident to me from the start that we needed to find a graphic style that would communicate the beauty and intricate function of DNA,” says Territory’s William Samuel who directed the film, “so we came up with a simple geometric look that focused on form, movement and colour.”

“I also wanted to create some nostalgia, taking the audience back to the days of textbook diagrams and old science documentaries such as Carl Sagan’s Cosmos and Charles and Ray Eames’ 1977 Powers of Ten film which was distributed by IBM,” he explains of the graphic approach.

Science + design = win.

Follow this video with another from TED-Ed: How Mendel’s pea plants helped us understand genetics.

via FastCoDesign.

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