Get smart curated videos delivered to your inbox every week.      
The Kid Should See This

Inside the Pantone color factory

At Pantone‘s factory headquarters in Carlstadt, New Jersey, there are highly trained color specialists that can see subtle differences between similar colors… really similar colors. Pantone specializes in art and design color guides — “like dictionaries for color” — and customers around the globe expect each of those colors to look the same every time. It’s no wonder their ink and color standards technicians have near perfect color vision.

Via Quartz, go inside the Pantone color factory.

Related color exploration: Take the online version of the color test.

Follow this video with A Vault of Color: Protecting the World’s Rarest Pigments and How Ink Is Made – Pigment powders, varnish, & big machines.

This Webby award-winning video collection exists to help teachers, librarians, and families spark kid wonder and curiosity. TKSST features smarter, more meaningful content than what's usually served up by YouTube's algorithms, and amplifies the creators who make that content.

Curated, kid-friendly, independently-published. Support this mission by becoming a sustaining member today.

🌈 Watch these videos next...

What Gives the Morpho Butterfly Its Magnificent Blue? – Deep Look

Rion Nakaya

Colorscope, an exploration of color across cultures

Rion Nakaya

Why Is Blue So Rare In Nature?

Rion Nakaya

Marbles – The Magic of Making

Rion Nakaya

In Search of Forgotten Colours – Sachio Yoshioka and the Art of Natural Dyeing

Rion Nakaya

How does a retractable ballpoint click pen work?

Rion Nakaya

How table tennis balls are made

Rion Nakaya

How Ink Is Made – Pigment powders, varnish, & big machines

Rion Nakaya

How are paintbrushes made?

Rion Nakaya