The Kid Should See This

Inside the Pantone color factory

At Pantone‘s factory headquarters in Carlstadt, New Jersey, there are highly trained color specialists that can see subtle differences between similar colors… really similar colors. Pantone specializes in art and design color guides — “like dictionaries for color” — and customers around the globe expect each of those colors to look the same every time. It’s no wonder their ink and color standards technicians have near perfect color vision.

Via Quartz, go inside the Pantone color factory.

Related color exploration: Take the online version of the color test.

Follow this video with A Vault of Color: Protecting the World’s Rarest Pigments and How Ink Is Made – Pigment powders, varnish, & big machines.

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