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The Kid Should See This

Sign Songs from PBS’ The Electric Company in the 1970s

In the 1970s, composer Clark Gesner made a series of found signage-based videos for PBS’ The Electric Company. The song above is a favorite thanks to the nonsensical lyrics.

blue word sign
zoo sign
The original Sign Song, below, is also by Gesner and features common sights around New York City in the 1970s. Lyrics include: “Jane Street, Jones Street, Park Avenue. No Right Turn, No Left Turn. What can you do?” And the second round of the song opens it up for some karaoke.

Office Sign Song is another catchy classic. Like the videos above, it’s not only useful for reading comprehension, but it’s now a time capsule for the era’s culture, design, and technologies.

Clark Gesner also composed for You’re a Good Man, Charlie Brown.

Watch more typography, more PBS, more made-for-kids content, and more videos from the 1970s on TKSST, including:
• Round hand & single stroke lettering demos
• Signing Alphabet (1977) – Sesame Street
• Behind the Signs: A Look at the DOT Sign Shop

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