Get smart curated videos delivered to your inbox.   SUBSCRIBE
The Kid Should See This

Conductive thread lights up creative scenes in this Japanese commercial

Watch more with these video collections:

Smart-X conductive thread visualizes how we are all connected with Connecting Thoughts, a promotional video for Japanese infrastructure company Kandenko. Felt fabric scenes and creatively-stitched gloves light up as hands connect the electricity-carrying elements. It’s set to music by YeYe, with vocals by Kei Iwasaki.

smart-x

When various forms are created on the felt fabric stage with a special conductive thread Smart-X, the light will light up as electricity passes through the conducting yarn, and the street and people’s connection will be drawn up with a unique mechanism.

Kandenko’s corporate message of “Everyone Lights up the Future” and corporate activities that not only connect electricity but also connect people and the future through various social contribution activities are expressed in a world view that combines technology using conductive threads and art expressed by threads.

conductive thread connecting
conductive thread

The creative short is reminiscent of the company’s 2016 AgIC conductive ink marker promotional video with a similar theme: 光を灯す/future with bright lights. Watch that next.

Then watch these related videos:
Threads, an animated short by Torill Kove 
The Red Thread (赤い糸): A single line tells a story
The Event of a Thread
• The Culture of Us: Yo-Yo Ma’s crowd-sourced music video
A time lapse of Sol LeWitt’s Wall Drawing 797

via Thanks, @bookymargoof.

This Webby award-winning video collection exists to help teachers, librarians, and families spark kid wonder and curiosity. TKSST features smarter, more meaningful content than what's usually served up by YouTube's algorithms, and amplifies the creators who make that content.

Curated, kid-friendly, independently-published. Support this mission by becoming a sustaining member today.

🌈 Watch these videos next...

The Embroidered Art of Meredith Woolnough

Rion Nakaya

Making LED rainbow cotton candy

Rion Nakaya

DIY Tensegrity Tutorial: How does this ‘anti-gravity’ structure work?

Rion Nakaya

Microscopically reweaving a 1907 painting

Rion Nakaya

Classical piano music comes alive with light visualizations

Rion Nakaya

Cat’s Cradle: How to play with two people

Rion Nakaya

Threads, an animated short by Torill Kove

Rion Nakaya

Ernesto Neto’s GaiaMotherTree

Rion Nakaya

1,374 drones dancing over the City Wall of Xi’an, a Guinness World Records

Rion Nakaya