Olympic athletes take on the roles of superheroes overcoming intense, formidable challenges in this animated commercial for BBC Sport’s coverage of the 2018 PyeongChang Winter Olympics. ‘The Fearless are Here‘ is a campaign animated by Smith & Foulkes at Nexus Studios for Y&R London: “By personifying this fear visually, the animation applauds athletes for their resounding focus and determination to surmount fear itself and perform at the highest level, often to defy the odds.”
Related winter sports videos include Pow Surf 101: Powder surfing to Debussy’s Clair de Lune, a Swiss freestyle skier’s acrobatic parkour training, and The Science of Snowmaking.
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