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The Kid Should See This

The Reinvention of Normal: Dominic Wilcox’s quest for new ideas

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This mini-documentary showcases the quest for new ideas by Hackney-based artist, inventor, and designer Dominic Wilcox, who remixes the familiar world into a more whimsical and wondrous one with objects that he creates. Toothbrush maracas? An umbrella with plant pots? A Stained Glass Driverless Sleeper Car? A football smoothie blender? YES.

Watch The Reinvention of Normal by filmmaker Liam Saint-Pierre, then explore more of Wilcox’s wonderfully “ridiculous” ideas.

dominic wilcox
For example, we want one of these: The Xylophone Bin.


And these: Wizard of Oz-inspired ‘No Place Like Home’ GPS shoes.

Watch more videos about inventions and ideas, including Yuri Suzuki’s Music Kettle, Sketchbook Machines by Maarten Koopman, all sorts of Rube Goldberg machines, The Writer by Pierre Jaquet-Droz, the Janicki Omniprocessor, and all things Strandbeest.

via It’s Nice That.

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