“Consumers making a choice to buy a loaf of bread made with local flour has a lot of power… It enables the consumer to directly affect their neighbors, whether it’s the farmer that grew the grain, the cleaner that cleaned it, the miller that milled it, the bakers that baked it, the retailer that sold it, the distributor that brings it around…
“By spending $5 on a loaf of bread, they are affecting their whole neighborhood.”
Listen to Don Lewis share the philosophy that drives his New York’s Hudson River Valley business: Wild Hive Farm. There, he’s practicing local bread-making traditions that started in the 1600s during the Revolutionary War, and making sure that he’s working with local teams to do it.
David Sampliner created this video for the short-lived indie film-making arm at Etsy.
Watch these related videos next:
• How bread is made at Farmhouse Bread Yasakagama in Japan
• The history of bread, an intro with Getty’s 2-Minute Time Machine
• The Farm Next Door, a peek at urban farming in Atlanta
• The Perennial Plate: Kunming, China’s organic food movement
• The Future of Food: Can we create the “perfect” farm?
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