Applying finesse acquired over five decades of experience, 71-year-old craftsman Shigeharu Takeuchi tints, pours, pulls, and shapes thin sheets of non-biodegradable polyvinyl chloride (PVC) into realistic food models, including a side salad, grilled egg to go, and a parfait dessert.
Restaurants in Japan often showcase plastic food replicas of breakfasts, lunches, dinners, drinks, and desserts in front windows. These menus or in-the-street advertising displays are called shokuhin sampuru (食品サンプル)—sampuru from the English word “sample.”
The delicious-looking fake food sculptures can be made-to-order to match the restaurant’s dishes, and might look more colorful and perfectly composed than the real food. Via Wikipedia:
“In the late Edo period, in the 1800s, food sellers displayed a plate of real food each day in lieu of a written menu. During the early Shōwa period, in the late 1920s, Japanese artisans and candle makers developed food models that made it easy for patrons to order without the use of menus, which were not common in Japan at that time. Paraffin was used to create these until the mid-1980s, but because its colors faded when exposed to heat or sunlight, manufacturers later switched to polyvinyl chloride, which is ‘nearly eternal’.”
• How To Make Fake Poo, a mini psychology experiment
• How to make a rolled Japanese omelette
• Incredible Amezaiku candy animal sculptures by Shinri Tezuka
This Webby award-winning video collection exists to help teachers, librarians, and families spark kid wonder and curiosity. TKSST features smarter, more meaningful content than what's usually served up by YouTube's algorithms, and amplifies the creators who make that content.
Curated, kid-friendly, independently-published. Support this mission by becoming a sustaining member today.